Lead quality standards
Lead quality is the claim every network makes and few define. This page defines it: what every routed request has satisfied, what never reaches you, and what cannot honestly be promised by anyone.
If any of it stops being true, this page changes.
What every routed request has
A reported radon result at or above 4 pCi/L, or between 2 and 4 with an active real-estate transaction. A property ZIP that resolved deterministically to a territory you claimed. A stated timeline and transaction context. Property type and foundation type. Contact details with a stated preference for phone or email. And explicit, unchecked-by-default consent given directly beneath the referral disclosure.
- Result band at or above the action level, or in the consideration band with a live transaction
- ZIP resolved deterministically to a territory in your claimed coverage
- Transaction context and timeline stated
- Property type and foundation type captured
- Contact preference stated
- Explicit consent with the referral disclosure visible above it
- Shared with no more than three contractors
What is filtered out before you see it
Untested homeowners do not dispatch — they receive testing guidance instead. Confirmed results below 2 pCi/L do not dispatch. Consideration-band results with no transaction and no deadline do not dispatch. Unsupported ZIPs never become requests at all.
Each of those exclusions costs the network volume. They exist because a contractor who receives them stops trusting everything else that arrives.
What is not promised, and why
No lead volume figure, in any territory, ever. Demand is a function of homeowner behaviour in your county, and a number quoted before that demand exists is a sales claim rather than a forecast.
No guarantee that every homeowner answers their phone. No verification of identity, ownership, or the underlying test report. No promise of a close rate. Any network promising those is describing a product that does not exist.
What to do when a request falls short
Tell us specifically. A request from a ZIP you do not serve, a homeowner who describes a situation inconsistent with what they submitted, or a territory producing a pattern of unreachable contacts are all things worth knowing about.
The coverage model is built to respond to that feedback — counties come off a roster when routing produces silence, and the qualification rules exist to be adjusted when they demonstrably let the wrong requests through.
Lead quality standards: contractor questions
What is your average close rate?
No figure will be quoted, because close rate depends overwhelmingly on your pricing, your responsiveness, and your local competition rather than on the referral itself. A network that quotes an average close rate is describing other contractors' businesses, not yours.
Do you replace a request that turns out to be bad?
The specifics of any commercial arrangement are settled at onboarding rather than asserted on a public page. What is fixed is the standard above: those are the criteria every request meets, and a request that demonstrably failed them is a defect worth reporting rather than a cost of doing business.
Why filter out so many homeowners? More volume would help me.
Volume built from untested homeowners and below-action-level results is volume you pay attention to once and then start ignoring. The filtering exists so that a routed request is worth a phone call every time. That is the trade this network makes deliberately.
More for contractors
- Lead qualification process — Six checks every request passes before a contractor sees it.
- Homeowner verification — What is checked, what is captured, and what is not claimed.
- Why join Radon Connect — Capped rosters, qualified requests, per-referral pricing, no cut of your work.
- Contractor success guide — Five habits that convert referred homeowners into signed work.
State requirements
Credentialing and disclosure rules differ by state, and each state page states the credential we verify before routing anything to you.
Defined criteria, published filters, and no volume claims. If a request reaches you, it met the standard on this page — and if it did not, that is a defect worth telling us about.
Sources
- U.S. EPA — Radon
- U.S. EPA — Consumer’s Guide to Radon Reduction
See the standard applied to your counties
Start with your credential number and service area. Verification comes first, then a conversation about roster capacity.